Hip-hop fashion is full of different colors, styles, and creativity. In the hip-hop world this is called flavor. To have flavor, you have to have the latest fashion.
Footwear ranges from the ever popular Nikes, to Timberland, and the latest fashion of Wallabee Clarks. The demand for the latest sneakers is so great that they even have a release date on the most popular ones. No matter the price, people are going to buy it to be on the point. Timberland are the most common footwear in the hip-hop community. They come in different flavors to coincide with your clothes. You can wear them with anything from shorts to khakis.
Now hip-hop gear comes in a wide variety. The big names like Versace, Tommy Hilfiger, Polo by Ralph Lauren, Nautica and Guess are the best known. If you don't wear what everyone else is wearing, you'll be considered a bama. A bama is a southern word meaning "from the backwoods," or uncool-- it's someone who can't dress.
Nowadays fashion is based on who is talking about what he wears in a video. Rappers like Jay-Z, and the late Notorious B.I.G. talked about Versace in their rhymes. Just mentioning the name on their albums or whenever the rhyme is like advertisement. I wouldn't be surprised if they were getting paid for it. Tommy Hilfiger is also represented fully by artists such as Raekwan and Ghostface from the Wu-tang Klan. They also put the Wallabee Clarks up on popular demand.